The Top 10 Keys To Creating Great Radio Ads
Insights From Two Decades of Direct Response Radio Advertising Making radio work for your company requires strategy, skillful media buying, and engaging creative. What makes a radio ad engaging? The creative process
How To Bring Middays To Life
If we’ve learned anything from the pandemic, it’s that radio is all about connection. Morning shows have more time and opportunity to connect with their audience, but personalities throughout the
The Top 5 Songs from Each of the Last 10 Years
Finney Media does music research every year on hundreds of songs in multiple markets across North America . . . and every year, the numbers on which songs from the
PD Resolutions for 2024
It's a new year and here are a few ideas for all programmers to review. There are many more, but these are on the top of my list. Aircheck your talent.
A Cheerful Giver
You’ve heard it said, “It’s better to give than to receive.” But is it really true? According to research from Harvard and the University of British Columbia it is. They
5 Ways Talent Can Increase Their Impact This Year
People love to think about how things begin and they love to think about the result they desire, but it is rare that people keep their focus on process. Your
The Two Paths of CCM Radio Listeners
As the new year begins, you might want to consider this for your radio show. There are two simultaneous paths that Contemporary Christian radio station listeners are on, and you
The Top 5 Denominations Among CCM Listeners
The 2023 Finney Media Why Listen?® Survey included amost 15,000 respondents from three different formats: Music stations, Music/Teaching stations, All-Teaching stations, and Programs. One of the challenges we face and opportunities
“Gen Z’s Have No Interest In Working In Radio” And Other Myths
Yesterday's post about how many of us caught the “radio bug” as kids resonated for scores of you. I enjoyed reading your comments here on the blog, as well as
The Top 5 Reasons CCM Listeners Give To Your Station
The 2023 Finney Media Why Listen?® Survey consists of almost 15,000 respondents and over a million data points from three different formats: Music stations, Music/Teaching stations, All-Teaching stations, and programs. We






















































