Mistakes and Learning
Have you ever made a mistake and find yourself focusing on it later? I coach people not to, but I recently found myself doing just that when Christian Music Broadcasters
Moneyball: Rarer Ratings Respondents, Rarer Heavy Listeners
Last week the first release from NuVoodoo Ratings Prospects Study 24 showed a decline in those interested in participating in radio ratings methodology from 17% earlier this year (and 20%
And the Winner Is…
“And the winner is…Christian Radio!!!” Cheering erupts. The crowd goes wild! That’s us! The other contestants hug us as we make our way to the microphone, center stage, unsure of what
The Top 5 Testing Songs
Every year, Finney Media Research tests library songs from CCM artists with listeners across the United States. We thought it would be profitable for you to see the Top Five Testing
5 New Group Brainstorming Rules
Group brainstorming has long been a staple for radio shows, podcasts, sales teams, and marketing teams to generate innovative ideas. Major corporations the world over use it to create new
Shortcut Ridge
Everyone is looking for the shortcut. I know, you can say, “Well, I’m not,” but the truth is that it is in our human nature to do so. Face it. We live
3 Endearing Traits of Radio DJs
Listener attention spans are shorter than ever while more competition is vying for their ears and eyes. Radio on-air personalities must cut through the noise and become a habit in
Radio Wins Where MoviePass Failed: The Power of Heavy Users
Over the weekend I watched the Max documentary MoviePass, MovieCrash. It’s a fascinating look at a company that captured America’s attention back in 2017 with its unprecedented $10-per-month unlimited movie
How to Jumpstart Your Creativity
This is as good a time as any to take your creativity to the next level. So, to help get you out of the doldrums, here are 10 important steps
The Top 5 CCM Artists
Every year, Finney Media Research tests library songs from CCM artists with listeners across the United States. Listeners decide this ranking from research we’ve gathered across North America. In March, we






















































