Take the Risk—It’s About People, Not Just Programming
This isn’t about music. It’s about the people behind the mic—and the risk it takes to evolve. For years at CMB events, we’ve talked about the future of Christian radio talent.
The Top 5 CCM Groups
Every year, Finney Media Research tests library songs from CCM artists with listeners across the United States. Listeners decide this ranking, from research we’ve gathered in multiple markets. We thought it
How Your Station Can Help Listeners Transition Through New Seasons
This time of year can bring a lot of change! Maybe it’s a mom watching her little boy graduate from kindergarten or a college grad heading into their first full-time
Helping Talent Find Their On-Air Destination
A roadmap is a lot more beneficial when you’ve got a destination in mind. In fact, your phone’s map function requires the address of where you are heading before it
3 Ways to Remain Authentically Human
People are using A.I. for research, creating action figures, and even storytelling. Keep reading if you want to double down on being authentically human whether you’re speaking on stage, in
Testimonial Power
Testimonials and endorsements in radio spots significantly boost listener engagement by creating trust, emotional connection, and social proof. Here’s how they work effectively: Building Trust Through Authenticity Real voices:
Edison Report Shows Gains for AM/FM Radio & 4 More Key Insights
Edison Research’s full year 2024 Share of Ear report is here, and it’s packed with compelling insights about how Americans consume Audio. From growth for ad-supported AM/FM radio to the
The Top 5 Male CCM Artists
Every year, Finney Media Research tests library songs from CCM artists with listeners across the United States. Listeners decide this ranking from research we’ve gathered across North America. We thought it
The Superpower You Thought Was Kryptonite
It's time we told the truth about creativity and mental health challenges because they go together like peas in a pod! And I hope that gives you comfort. Christian radio
3 Habits for Christian Radio Shows to Start & Stop
At the time of this article, I coach 26 radio shows at 11 radio stations. Since March 2021, I’ve held over 1400 coaching sessions where I’ve discovered universal truths that