The Top 5 Reasons CCM Listeners Give To Your Station
The 2023 Finney Media Why Listen?® Survey consists of almost 15,000 respondents and over a million data points from three different formats: Music stations, Music/Teaching stations, All-Teaching stations, and programs. We
Creating A Great Morning Show Now
A great morning show is difficult to find and harder to build. Ask around. It’s nearly impossible if the chemistry is not right, but once you have players with the right
6 Things You Should Always Say to Your Radio Station Audience On Air
You've just finished playing a song on your station and now it's time to get your voice on the air before transitioning to another track! Are you confident with having
The Top 5 Reasons Christian Radio Listeners Listen
In 2023’s Finney Media Why Listen?® Survey 2023 there were almost 15,000 respondents from three different formats – CCM stations, Music/Teaching (Hybrid) stations, and all-Teaching stations & programs. The centerpiece of
5 Step Christmas Music Communication Rollout
It’s that time of year where radio programmers prepare to add Christmas music. Some stations flip to all-Christmas on November 1st, others wait until Thanksgiving weekend, and some simply sprinkle
How to Do Successful Radio Promotions
Creating a successful radio promotion can be tricky. Whether you’re advertising some new shows, special guest presenters, or third-party content, here are a few things to bear in mind first
Those That Fail To Plan Have A Hard Time Winning
One of the most unfortunate things that has developed out of the last 30 years in the radio business is that strategic planning and strategy has largely fallen out of
Every Radio Station Should Answer This Question
Every radio personality should answer this question. What are you trying to accomplish when you turn on the microphone and begin talking? Here are some obvious answers: Authenticity. Connection. Storytelling. Now, imagine that 100% of
Authenticity
Drawing from my experience as a radio Program Director, I've consistently witnessed a timeless truth: when on-air talent opens up their lives to their listeners, something truly magical unfolds. The
The Top 5 Marital Statuses Among CCM Listeners
We surveyed nationwide again this year for a snapshot of CCM and related formats. The 2023 Finney Media Why Listen?® Survey has almost 15,000 respondents, over a million data points,