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Why Are My Donors Leaving?

When it comes to your organization or ministry, where does the donor journey usually end?

All too often, it ends somewhere in the relationship as a result of poor communication on the part of the organization. To better understand the process, here are three key phases of the donor relationship.

1) Awareness: Tell your story in a clear compelling way to build awareness and create connection with your donors.

2) Conversion: Invest in building a relationship with your donor through leveraging automations, making phone calls, writing notes, and differentiating your organization from all others by personalizing the experience.

3) Retention: Stay on the path with your donor, even when they lapse, then bring them back into the ecosystem effectively with reactivation. Focus on more intense communication strategies that are not just contingent around giving levels, but also the length of time that donor has been in the file.

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