Preparing for the 2027 Listener
Recently, I joined a Christian Music Broadcasters webinar (here’s the link to watch) to talk about the near future and how to prepare for it. Here are the questions that I
The Data is In: Listeners Want to Give While You’re Eating Christmas Ham
Ah yes, December pledge drive. It looms. Like the expiration date for the 0% intro rate on the credit card that paid for last year's Christmas. But what if there are
If Artists Picked the Playlist
We asked a few artists "If you could add one new song from another artist to Christian radio right now, what would it be? Here are their responses
Would You Want to Work for You?
With Boss’s Day coming up, there may be cards, coffee, or a few well-deserved words of appreciation headed your way. But whether you lead an entire organization, a department, or
Build Your Section of the Wall
In Christian radio, it’s pretty easy to tell who’s doing ministry - or at least we think it is. The air personality talking about Jesus? Of course! The person praying with
5 Things CCM Listeners Would Happily Leave at the Door
If CCM Radio were throwing a party, listeners have made it pretty clear which guests they would rather not see at the door. Our research consistently uncovers five topics and attitudes
Christian Radio’s Super Bowl
Christmas is Christian radio’s Super Bowl, and we’re gearing up for kickoff! In a few months, people who may not normally listen to our stations are going to find us
Praying for Fall Fundraisers
This month, CMB is praying for stations stepping into fall fundraising season and honoring the revenue difference-makers helping make it happen. From preparing the strategy to sharing the stories and
What’s Working in Fundraising Right Now?
It’s fundraising season for many Christian radio stations, so we wanted to check in and see how things are going. What are stations seeing from donors? What seems to be
Streaming is Growing. Does Radio Still Matter?
It’s easy to put a song on streaming. Anyone can do it. Feels like streaming is more like a participation trophy sometimes. It’s harder to get a song on the





































































