Who Radio Listeners Care About Most
Perhaps you’ve never thought about this. Radio listeners don’t become raving fans because they understand you. They become raving fans because… well… keep reading. The goal of your radio show should
Making Moments Matter: CMB Promotions Day
CMB Promotions Day shines a light on the creativity, compassion, and impact of marketing and promotions professionals across the Christian radio industry. These teams do far more than execute campaigns.
Understanding Podcasting’s Liquid Content Era
As mentioned in a recent Thought Letter, podcasting has entered what I’ve been calling the era of liquid content. The phrase isn’t meant as a slogan or a provocation. The
The Women Christian Radio Listeners Can’t Get Enough Of
Who are the female artists Christian radio listeners love the most? Nationwide listener research gives us the answer. These rankings come from real listeners scoring songs, and the artists with
From Bike to Mic: What Peloton Can Teach Us About Radio
Right before the world heard the news about the pandemic, I ordered a Peloton bike. At the time, I had no idea how meaningful that decision would become. What started
The Conference That Predicts the Future Confirms What We Already Know
Every March, Austin, Texas becomes a kind of cultural weather station. Now in its 40th year, South by Southwest (SXSW) has earned its reputation as the place where technology, art,
Using Our Influence for the Greater Good
There was a strange dynamic that settled over me as I stepped into leadership at KYTT. It was the tension between wanting every element of the station to sound excellent,
The Problem With Radio Isn’t the Audience. It’s the Strategy.
After this week’s discussion about radio’s future—especially its powerful position in the car—it’s clear the industry isn’t disappearing. It’s evolving. Radio’s future will belong to stations that combine what they’ve always done
The Choir Is Starving
In Christian radio today, I can’t think of a phrase more likely to provoke either indignation or vague guilt in programmers than: "Christian radio is mostly just preaching to the choir." "Why
The Top 5 Songs from Each of the Last 10 Years
Finney Media does music research every year on hundreds of songs in multiple markets across North America and every year, the numbers on which songs from the past are the






















































