Testimonial Power
Testimonials and endorsements in radio spots significantly boost listener engagement by creating trust, emotional connection, and social proof. Here’s how they work effectively: Building Trust Through Authenticity Real voices:
It’s About Connection
Someone recently directed me to an article at Colemaninsights.com titled "It’s Not Enough For Your Brand To Be Liked" by John Boyne. It was a good article and it really
The Superpower You Thought Was Kryptonite
It's time we told the truth about creativity and mental health challenges because they go together like peas in a pod! And I hope that gives you comfort. Christian radio
3 Habits for Christian Radio Shows to Start & Stop
At the time of this article, I coach 26 radio shows at 11 radio stations. Since March 2021, I’ve held over 1400 coaching sessions where I’ve discovered universal truths that
Creative Blocks
We all hit a creative block at some point. You know there’s room for improvement on your station but you can’t quite pinpoint what needs to change. When that happens,
Is Human Interaction The Future?
We were finishing our late afternoon ToDo errands list. You know, return books to the library, pick up a chicken at Costco, and get a specific cat litter found only
Radio Shows Need More Pauses
If you have a radio show, I’m sure that you’re aware of word economy, timing, and being succinct. Let’s dive into this week’s Beyond The 615 Column, article # 178. But
Minute-on-the-Mountain – New features exclusively for CMB
Happy New Year! Every day, you have the unique opportunity to send the Gospel over the airwaves and deliver the only real message of hope your listeners might ever hear.
2 Places Where Talent Have Ratings Control
“Dang panel change!” “The format is down!” “The (sports team) is the talk of the town.” We’ve heard all the reasons why ratings don’t favor us, but I’m finding more and more frequently
We have a confession: We have an addiction.
Did that grab your attention? Good hook intro? We’re addicted to hanging out with our listeners. Remember way back to that very first time you considered radio as a career? Who