NATIONWIDE RESEARCH AT A GLANCE
Year-round, Finney Media tests Contemporary Christian Music (CCM) across the United States to get a view on how listener tastes change over time. So, we thought it would be helpful to give you a look at the Top Male and Female Artists based on the latest research of library songs from across the country. Based on a weighted scoring system (higher scoring songs mean higher weighting) over the past few months of testing, here are The Top Five Male Artists:
|1. CHRIS TOMLIN|
|2. Casting Crowns|
|3. Third Day|
|4. Mercy Me|
|5. Jeremy Camp|
The list might surprise you. Where’s For King & Country? Where’s Crowder? For context, here are the next five artists:
|6. For King & Country|
|7. Big Daddy Weave|
|10. (tied) Newsboys
Tenth Avenue North
Bottom line, CCM listeners still score songs from Chris Tomlin, Casting Crowns and Third Day well if your station and your market continue to play them. If you’re testing, they’re worth a look.
Next month, The Top Five Female Artists – we’ve seen strong scores from women over the past couple years. Who rises to the top in our latest nationwide research?
Chuck Finney’s had radio playing in his head since he was just a boy. Over the course of his career, he’s worked in programming, radio research, and audience connection. Chuck’s passion for words and communication is widely recognized and he’s won several industry awards.
If you ask Chuck how he’s doing, he’ll either say “Blessed, thank you,” or “I really get to do this for a living?!” He’s the President of Finney Media, a speaker and author who loves telling stories and helping you do the same. Chuck is married and has two adult daughters. He lives with his wife, Lynda, in the Dallas area. For more information, read about Chuck at finneymedia.com.