NATIONWIDE RESEARCH AT A GLANCE
Year-round, Finney Media tests Contemporary Christian Music (CCM) across the United States so we get a view on how listener tastes change over time. So, we thought it would be helpful to give you a look at the top Male and Female Artists based on the latest research of library songs from across the country. Last month, we looked at Male CCM Artists. This month, Female. Based on a weighted scoring system (higher scoring songs mean higher weighting) over the past few months of testing, here are the
1 – Lauren Daigle
2 & 3 – Hillsong United (tie) & Kari Jobe (tie)
4 & 5 – Francesca Battistelli (tie) & We The Kingdom (tie)
How did we define female artist? Frankly, it’s a little subjective. If one of the dominant voices in a multi-voice band is a woman, we defined that artist as female. That makes Hillsong United, Hillsong Worship, We The Kingdom, and Cain female in our thinking. Casting Crowns, however, with Mark Hall as the dominant voice, is male.
That doesn’t change at all who our runaway no. 1 is. Lauren Daigle is easily the top female artist. Since her debut, every one of her songs has scored well and continue to score either great or good. We have not seen a female artist like her since Amy Grant’s debut forty years ago!
Coming in July . . . we’ll review the latest testing on the Top Five Songs released in each of the past ten years!
Chuck Finney’s had radio playing in his head since he was just a boy. Over the course of his career, he’s worked in programming, radio research, and audience connection. Chuck’s passion for words and communication is widely recognized and he’s won several industry awards.
If you ask Chuck how he’s doing, he’ll either say “Blessed, thank you,” or “I really get to do this for a living?!” He’s the President of Finney Media, a speaker and author who loves telling stories and helping you do the same. Chuck is married and has two adult daughters. He lives with his wife, Lynda, in the Dallas area. For more information, read about Chuck at finneymedia.com.