CMB Industry Shout-out – Josh Lauritch
"Josh Lauritch, President of 55 Promotion, is deserving of a shoutout and all the "hey, girl, hey" we can muster! His quick wit and warm heart make every person he
The Women Christian Radio Listeners Can’t Get Enough Of
Who are the female artists Christian radio listeners love the most? Nationwide listener research gives us the answer. These rankings come from real listeners scoring songs, and the artists with
CMB Update – March 2026
This month, we're reflecting on a powerful moment from Country Radio Seminars, unpacking what the latest digital listening data means for your audience, and sharing about an exciting new speaker
From Bike to Mic: What Peloton Can Teach Us About Radio
Right before the world heard the news about the pandemic, I ordered a Peloton bike. At the time, I had no idea how meaningful that decision would become. What started
The Conference That Predicts the Future Confirms What We Already Know
Every March, Austin, Texas becomes a kind of cultural weather station. Now in its 40th year, South by Southwest (SXSW) has earned its reputation as the place where technology, art,
Using Our Influence for the Greater Good
There was a strange dynamic that settled over me as I stepped into leadership at KYTT. It was the tension between wanting every element of the station to sound excellent,
The Problem With Radio Isn’t the Audience. It’s the Strategy.
After this week’s discussion about radio’s future—especially its powerful position in the car—it’s clear the industry isn’t disappearing. It’s evolving. Radio’s future will belong to stations that combine what they’ve always done
Celebrate Christian Music Month with CMB
Each spring, Christian music reaches one of its most meaningful moments. As listeners prepare their hearts for Easter, the songs they hear on Christian radio often become the soundtrack for
The Choir Is Starving
In Christian radio today, I can’t think of a phrase more likely to provoke either indignation or vague guilt in programmers than: "Christian radio is mostly just preaching to the choir." "Why
CMB Industry Shout-out – Troy West
"Shout out to Troy West, Network Program Director at K-Love. T-Dub! Sure, we can talk for hours about his exceptional programming skills, but in the time I got to work





































































