The Power of Radio
August 20 is National Radio Day. A day to celebrate radio and the hope and encouragement it gives to millions of people every day. With all of the audio vying
The Holy Grail Of Verticality
Just a couple months back I wrote a post that is already boomeranging back into relevance. In May, I posed the question: “Will Radio Be The Last Medium With A
CMB Industry Shout-out – Justin Brown
"Grateful for Justin Brown (Music Director/On-Air Host, WDJC) today! Celebrating 23 years at WDJC in Birmingham is quite the accomplishment. Not only is Justin a great programmer and friend, he’s
The Secret Sauce of CCM Radio: 5 Big Reasons They Listen
If you've ever wondered why people keep tuning in to Contemporary Christian Music (CCM) radio, the 2025 Finney Media Why Listen Survey has the answers—and they're music to our ears. The
CMB Industry Shout-out – Siara Swinehart
"Siara Swinehart from Provident Label Group, not only are you kind and caring (on and off the phone), but you are such a hard-worker! I see you trying to juggle
The Safe Add Is Safe for the Label. Not for Your Station.
Every programmer who runs a station of any size knows the call. A label rep pushing hard for the song that tested clean, hit the right demo numbers, streaming numbers
CMB Update – July 2026
From community impact stories to free digital resources and exciting fall events, here's what's new across the CMB community! Prefer to read? Here's a summary: Congratulations to 88.3 Life FM in Bakersfield
2 Big Ideas for Christian Radio Shows
There’s a lot that goes into preparing and doing a radio show. And when you think of a radio listener as someone who’s wanting two specific things from you, you
CMB Industry Shout-out – Jon Hull
"I had just sat down next to Jon Hull (Audience Growth Consultant, Finney Media) at a Momentum lunch when he leaned over to affirm our hiring of one of his





































































