Who Radio Listeners Care About Most
Perhaps you’ve never thought about this. Radio listeners don’t become raving fans because they understand you. They become raving fans because… well… keep reading. The goal of your radio show should
Making Moments Matter: CMB Promotions Day
CMB Promotions Day shines a light on the creativity, compassion, and impact of marketing and promotions professionals across the Christian radio industry. These teams do far more than execute campaigns.
Understanding Podcasting’s Liquid Content Era
As mentioned in a recent Thought Letter, podcasting has entered what I’ve been calling the era of liquid content. The phrase isn’t meant as a slogan or a provocation. The
CMB Industry Shout-out – Josh Lauritch
"Josh Lauritch, President of 55 Promotion, is deserving of a shoutout and all the "hey, girl, hey" we can muster! His quick wit and warm heart make every person he
The Women Christian Radio Listeners Can’t Get Enough Of
Who are the female artists Christian radio listeners love the most? Nationwide listener research gives us the answer. These rankings come from real listeners scoring songs, and the artists with
CMB Update – March 2026
This month, we're reflecting on a powerful moment from Country Radio Seminars, unpacking what the latest digital listening data means for your audience, and sharing about an exciting new speaker
From Bike to Mic: What Peloton Can Teach Us About Radio
Right before the world heard the news about the pandemic, I ordered a Peloton bike. At the time, I had no idea how meaningful that decision would become. What started
The Conference That Predicts the Future Confirms What We Already Know
Every March, Austin, Texas becomes a kind of cultural weather station. Now in its 40th year, South by Southwest (SXSW) has earned its reputation as the place where technology, art,
Using Our Influence for the Greater Good
There was a strange dynamic that settled over me as I stepped into leadership at KYTT. It was the tension between wanting every element of the station to sound excellent,
The Problem With Radio Isn’t the Audience. It’s the Strategy.
After this week’s discussion about radio’s future—especially its powerful position in the car—it’s clear the industry isn’t disappearing. It’s evolving. Radio’s future will belong to stations that combine what they’ve always done





















































