CMB Update – September 2026
This month, Michelle celebrates the stations helping students discover CMB University, shares encouraging news about Christian radio’s growth, and previews the all-new CMB Summit. Prefer to read? Here's a summary: CMB University
Christian Radio’s Super Bowl
Christmas is Christian radio’s Super Bowl, and we’re gearing up for kickoff! In a few months, people who may not normally listen to our stations are going to find us
Praying for Fall Fundraisers
This month, CMB is praying for stations stepping into fall fundraising season and honoring the revenue difference-makers helping make it happen. From preparing the strategy to sharing the stories and
What’s Working in Fundraising Right Now?
It’s fundraising season for many Christian radio stations, so we wanted to check in and see how things are going. What are stations seeing from donors? What seems to be
CMB Industry Shout-out – Adam McCain
"Shout-out to Adam McCain, Chief Operating Officer of PAR and morning show co-host at WCQR. Adam leads across PAR’s family of stations and what stands out to me is the
Streaming is Growing. Does Radio Still Matter?
It’s easy to put a song on streaming. Anyone can do it. Feels like streaming is more like a participation trophy sometimes. It’s harder to get a song on the
CMB Industry Shout-out – Beth Bacall
"I would like to give a Shout-out to Beth Bacall (Air Talent & Talent Coach with Christian FM & Finney Media). I am always listening to other stations to find
The Top 5 Tuneouts
The 2025 Finney Media Why Listen® Survey offers CCM broadcasters a clear message: listeners may love Christian music, but they can quickly tune out when the overall experience misses the
CMB Industry Shout-out – Dusty Rhodes
"A shout-out to Dusty Rhodes (President, Mission Growth Strategies), who showed me a simple kindness that changed my life nearly FORTY years ago! I was a struggling PD in a
Smaller Market Coaching Thoughts
In 30 years of Talent Coaching all sized markets, I’ve found that the smaller market radio stations often have something that the medium and large markets don’t have – Authenticity. While





































































