CMB Industry Shout-out – Beth Bacall
"I would like to give a Shout-out to Beth Bacall (Air Talent & Talent Coach with Christian FM & Finney Media). I am always listening to other stations to find
The Top 5 Tuneouts
The 2025 Finney Media Why Listen® Survey offers CCM broadcasters a clear message: listeners may love Christian music, but they can quickly tune out when the overall experience misses the
CMB Industry Shout-out – Dusty Rhodes
"A shout-out to Dusty Rhodes (President, Mission Growth Strategies), who showed me a simple kindness that changed my life nearly FORTY years ago! I was a struggling PD in a
Smaller Market Coaching Thoughts
In 30 years of Talent Coaching all sized markets, I’ve found that the smaller market radio stations often have something that the medium and large markets don’t have – Authenticity. While
CMB Update – August 2026
This month, we celebrate National Radio Day, recognize CMB community members making an impact, and spotlight the remarkable loyalty of Christian radio listeners. Prefer to read? Here's a summary: Congratulations to Troy
CMB Industry Shout-out – Juan Carlos Reyes
"Shout-out to Juan Carlos Reyes (Station Manager/Morning Show Host at KBNJ Corpus Christi)! I’ve known “JC” for years, and I can’t think of a single conversation with him that I
The Power of Radio
August 20 is National Radio Day. A day to celebrate radio and the hope and encouragement it gives to millions of people every day. With all of the audio vying
The Holy Grail Of Verticality
Just a couple months back I wrote a post that is already boomeranging back into relevance. In May, I posed the question: “Will Radio Be The Last Medium With A
CMB Industry Shout-out – Justin Brown
"Grateful for Justin Brown (Music Director/On-Air Host, WDJC) today! Celebrating 23 years at WDJC in Birmingham is quite the accomplishment. Not only is Justin a great programmer and friend, he’s
The Secret Sauce of CCM Radio: 5 Big Reasons They Listen
If you've ever wondered why people keep tuning in to Contemporary Christian Music (CCM) radio, the 2025 Finney Media Why Listen Survey has the answers—and they're music to our ears. The





































































