The Safe Add Is Safe for the Label. Not for Your Station.
Every programmer who runs a station of any size knows the call. A label rep pushing hard for the song that tested clean, hit the right demo numbers, streaming numbers
CMB Update – July 2026
From community impact stories to free digital resources and exciting fall events, here's what's new across the CMB community! Prefer to read? Here's a summary: Congratulations to 88.3 Life FM in Bakersfield
2 Big Ideas for Christian Radio Shows
There’s a lot that goes into preparing and doing a radio show. And when you think of a radio listener as someone who’s wanting two specific things from you, you
CMB Industry Shout-out – Jon Hull
"I had just sat down next to Jon Hull (Audience Growth Consultant, Finney Media) at a Momentum lunch when he leaned over to affirm our hiring of one of his
CMB Industry Shout-out – Jim Marshall
"Shout out to my friend and co-worker of 11 years, Jim Marshall, Chief of Media Operations with Hope Media Group. We hit it off immediately in 2015 over our shared
Industry Insight: 5 Next Steps for Radio
As broadcasters continue to navigate a rapidly changing media landscape, this article from Radio Matters highlights five practical strategies for strengthening digital engagement, embracing AI, and maximizing radio’s unique strengths. For
CMB Industry Shout-out – Jenny Baker
"Jenny Baker, Content Writer & Communications Coordinator at 91.3 WCSG, I am delighted to partner with you on so many projects. My design skills, paired with your thoughtful and inspired
The 10 Artists Christian Radio Listeners Love Most
When it comes to Christian radio favorites, one thing matters most: great songs that listeners love. Nationwide listener research measures that by asking audiences to score songs. Artists with more songs
CMB Update – June 2026
Celebrate the leaders who've shaped Christian radio, revisit Momentum's most talked-about message, and see what recent industry research reveals about where radio is headed next. Prefer to read? Here's a summary: Three





































































