CMB Industry Shout-out – Josh Modert
"Josh Modert, Marketing & Events Coordinator of WCSG, you have a servant’s heart, and that shows in the exquisite care you give to planning and running our contests and events.
Top 5 Marital Statuses Among CCM Listeners
Rank Marital Status Percentage of CCM Respondents 1 Married first time 48% 2 Remarried 19% 3 Divorced 14% 4 Single/Never Married 9% 5 Widowed 9% The 2025 Finney Media Why Listen® Survey includes almost 12,000 Christian radio listeners nationwide—5,470 of them from Contemporary Christian Music (CCM) stations. Check
Why Radio Still Matters
To celebrate World Radio Day on February 13, we invited Christian radio professionals and partners to reflect on a simple question: “Why does radio still matter?” Their responses point to
5 Things I’ve Learned In Mentoring
For more than ten years, I had the privilege of leading the Worldwide Mentoring Program for KSBJ in Houston. During that time, I mentored Christian radio stations on six of
One Message, Many Communities: The Global Impact of Christian Radio
Across continents and cultures, Christian radio continues its mission of connection, empowerment, and faith. Take a glimpse at some of the ways these stations from across the globe are meeting
Why Radio Dominates Digital for Reach and Returns
Rumors are swirling that digital ads are eclipsing everything else, causing sponsors to pull back from radio. Let's set the record straight: the numbers prove broadcast radio isn't just surviving—it's
CMB Update – January 2026
From upcoming initiatives to ways you can engage more deeply this season, this quick January update sets the direction for what’s ahead — and how you can be part of
Content Is Not King
Content is not king. It’s just the vehicle to deepen relationships. Building fans is king. In 2021, I made a listener growth pyramid for radio stations and radio shows. Connections lead to
AI and Christian Music
So how are you feeling about your new opportunity to play Christian AI music from AI "Artists" on your station? I use quotation marks because AI models aren’t people. And
CMB Industry Shout-out – Robin Robinson
"Robin Robinson, Station Manager, of Hope FM, Palatka, Florida…you are such an inspiration in the way you LOVE the people in your community! You don’t see a market, you see…and





































































