Radio: The Original Social Media and Community Centerpiece
Since Facebook exploded onto the scene, I’ve always maintained that radio was the first social media. We shared comments live on the air, broke news in real time, reviewed movies
CMB Industry Shout-out – Northwestern Sr. Directors
"To the Senior Directors at Northwestern Media, you are such a breath of fresh air to the industry. I’m incredibly grateful for how you are dreaming big and thinking outside
FM Is Leaving The Dashboard. No Worries. AI Needs Us.
It’s a Sunday in the future. More specific, the Fall of 2026. We have left our favorite brunch place, First Watch, where I’ve ordered the same entree nearly every time
The Top 5 On-Air Topics
Top Five On-Air Topics of Interest to CCM Listeners Rank On-Air Topic % Very Interested 1 A word from Scripture and how it might apply to your life today 81% 2 Information on a local Christian concert 53% 3 Bible studies
CMB Industry Shout-out – Sarah Taylor
"Shout out to Sarah Taylor at Spirit 105.3 in Seattle! When you listen to Sarah on-air, your mind can actually picture what she’s talking about. What a rare gift! Her
The Marketing Tool That Nearly Every Radio Program Director Ignores
Do I have your attention? Does today’s blog headline make you wonder what part of the radio marketing strategy you may be missing? So, let’s dispense with the FOMO and get
I Can Tell How Healthy Your Brand Is With One Question
Remember when you went to the fair as a kid and there was a booth called “Fool the Guesser?” This eccentric gentleman was tasked with guessing your age (within two
CMB Industry Shout-out – John Summerville
"I want to give a shoutout to John Summerville of TWR. Your friendship brightens me up every time we are around each other. But then, that could just be your
Help for Radio Shows To Not Talk at the Same Time
Imagine starting your car, the radio comes on in the middle of a conversation, and you hear everyone talking at the same time. Let’s dive into this week’s Beyond The
The Critical Role of Communication Paths in Listener Trust
Radio is a career of relocation. When it's time for a job change (by choice or by force), many times it requires moving to a new city, and building a






































































