The Backbone of Great Radio: A Fresh Look at Production
When people talk about radio, they usually think of the personalities, the music, or the moment that made them laugh on their morning drive. But behind every great break, every
The Top 5 On-Air Topics
Top Five On-Air Topics of Interest to CCM Listeners Rank On-Air Topic % Very Interested 1 A word from Scripture and how it might apply to your life today 81% 2 Information on a local Christian concert 53% 3 Bible studies
CMB Industry Shout-out – Matt Mundt
"Matt Mundt (Digital Strategist/Matt Mundt Digital Marketing) inspires me with how he bridges faith and technology. He’s not just building campaigns and marketing strategies, he’s building Kingdom impact in a
How to Do Successful Radio Promotions
Creating a successful radio promotion can be tricky. Whether you’re advertising some new shows, special guest presenters, or third-party content, here are a few things to bear in mind first
Shifting from Boss to Coach
Have you ever considered whether your leadership falls into the category of a “boss” approach versus a “coach” approach? It’s an interesting distinction when you begin to play out the
CMB Industry Shout-out – Rich Hooper
"Shoutout to Rich Hooper, General Manager of 88.3 The Journey/KJRN! Rich has assisted us with our Spring and Fall Fundraisers this year. But, he did more than be on the
Lessons From the Next Generation
It’s a moment that happens to everyone at some point in their lifetime. Some fear it. Others look forward with anticipation. Perhaps some, like me, are just suddenly hit with
The One Thing That Can Derail Your Christmas Programming
Every year, the pattern is the same. You flip the switch to Christmas music and the reaction is off the charts. Ratings spike. Social media lights up. Sales is thrilled.
CMB Industry Shout-out – Megan Sweitzer
"Megan Sweitzer (Social Media & Podcast Coordinator/WCSG), I am in awe of your organization as you stay on top of managing and growing multiple social media platforms. Thanks for including
How to Remove a Radio Listener’s Defensive Wall
Listeners come to your radio show with defensive walls up. I like to imagine them as brick walls. Each brick represents health concerns, relationship struggles, busy schedules, and other hurts






































































