RadioAnalyzer, the leading real-time audience analytics platform for radio, is excited to welcome industry veteran Scott Musgrave as part of the United States and Canada team.

Mikkel Ottesen Lønstrup, CEO & Co-Founder, RadioAnalyzer: “Scott’s unique blend of experience, relationships, and understanding of radio audiences both on air and “behind the scenes” makes him our ideal partner as we continue to expand across North America.”

“We’ve spent the last years growing audience share and engagement for successful stations around the world, and are excited to bring our suite of tools to even more broadcasters looking to grow, by optimizing content and music playlists using real-time behavioral data. We are sure Scotts expertise paired with our unique methodology will greatly benefit the radio industry in North America.”

Scott adds even more power to an already growing team in the U.S.: Jarrod Graetz, CEO of the Äudience Company represents RadioAnalyzer in the Christian– and non-profit sectors across North America, and the Musgrave appointment paves the way to build upon that presence.

Scott Musgrave: “RadioAnalyzer have been successful with the biggest European broadcasters for more than a decade, helping them grow and thrive, so this feels like the perfect time for US and Canadian radio to take advantage of their tools and methods. I honestly can’t wait to showcase them to the broadcasters here”.

Musgrave brings decades of leadership experience across the audio entertainment sector. Most recently he served as SVP, Client Solutions at Coleman Insights, where he led new business development initiatives spanning radio, podcasting, and music.

His background includes serving as Head of U.S. Radio for BDS Radio at Luminate, and 17 years with Arbitron (later Nielsen Audio), where he spent nine years as VP Sales/SVP General Manager overseeing the company’s radio station business. Musgrave has also held senior management and consultancy roles at several media organizations, further demonstrating his deep expertise and industry perspective.

ABOUT RADIOANALYZER

RadioAnalyzer is a next-generation analytics company built by radio professionals for radio professionals.

Since 2013, RadioAnalyzer has helped audio creators make better, data-driven decisions using Big Data, AI, detailed market surveillance, and real-time listener behavior.

By observing how audiences actually engage with content—whether benchmarks, shows, or talent changes- the suite of tools provide fast and extremely accurate insights into what’s working.

With a growing portfolio of tools and a footprint across Europe, North America, and Australasia, RadioAnalyzer continues to innovate radio and audio research and empower stations to achieve greater success in their markets.

Learn more here: www.radioanalyzer.com