For 30 years, J103 has served the Tennessee Valley with Contemporary Christian Music (CCM), broadcasting hope and encouragement throughout Chattanooga and beyond, but J103’s ministry impact is extending well beyond radio, thanks to its sister ministry, ComeOnLetsGo.

ComeOnLetsGo produces short-form video testimonies—“God Stories”—designed to reach people outside traditional Christian media channels. These 2–3 minute videos are distributed as digital ads, strategically placed in front of audiences who might never tune in to a Christian station but are open to authentic, relatable stories of faith. To date, the ministry has captured over 500 God Stories, including exclusive testimonies from leading CCM artists such as Matthew West, Jordan Feliz, Ben Fuller, Jordan St. Cyr, and more!

By leveraging these artists’ voices in a new format, ComeOnLetsGo is extending its reach far beyond the stage or radio airplay. Collectively, these artists’ testimonies have generated more than 1.4 million video views, with many of those views coming from people outside the Christian music audience.

Justin Wade, President of Partners for Christian Media, the parent company of J103 and ComeOnLetsGo, explained the vision behind this new approach: “We believe the future of Christian media isn’t limited to radio waves or concert stages. By capturing and sharing these artists’ testimonies, we’re creating new on-ramps for people to encounter the Gospel in spaces where they already live and scroll. Our mission has always been to meet people where they are, and this innovation allows us to do exactly that in a digital-first world.”

The full collection of artist testimonies can be viewed at comeonletsgo.com/ccm.

For J103, this isn’t a side project; it’s a step toward fully embracing our role as a Christian media ministry. By sharing these artists’ testimonies beyond the airwaves, we’re excited to expand the reach of the Gospel in new and meaningful ways.