The Past • The Present • The Future
THE PAST: I’ve been working in and around Christian radio for more than 20 years now and it’s been amazing to see how much we’ve grown as a format since then.
The Top 5 On-Air Topics for CCM Listeners
The 2023 Finney Media Why Listen?® Survey had almost 15,000 respondents – over 1 million data points – from three different formats, including: Music stations, Music/Teaching stations, All-Teaching stations &
Last Supper
Drag queens staging a controversial “Last Supper” at the Olympic opening ceremonies. “Should we be talking about that on Christian radio?” Here’s a fun thought experiment. Imagine that somehow your station
Dear Christian music broadcaster…
An Industry Symposium took place in Nashville on July 11, 2024. There are rumors that Christian record labels are seeing diminishing value from Christian radio and shifting their time and money
3 Things That Have Made Me a Better Programmer…
Programming is so much more than clocks and imaging and music meetings. Below are three things I’ve learned over the past few years that have made me a better Programmer and
Embracing Risk: A Key To Improving Music Programming
Could you imagine the CCM format without music from TobyMac, Newsboys, or Jeremy Camp? Today, adding songs from these artists isn't considered a big risk. However, back in the early
Mistakes and Learning
Have you ever made a mistake and find yourself focusing on it later? I coach people not to, but I recently found myself doing just that when Christian Music Broadcasters
Moneyball: Rarer Ratings Respondents, Rarer Heavy Listeners
Last week the first release from NuVoodoo Ratings Prospects Study 24 showed a decline in those interested in participating in radio ratings methodology from 17% earlier this year (and 20%
And the Winner Is…
“And the winner is…Christian Radio!!!” Cheering erupts. The crowd goes wild! That’s us! The other contestants hug us as we make our way to the microphone, center stage, unsure of what
The Top 5 Testing Songs
Every year, Finney Media Research tests library songs from CCM artists with listeners across the United States. We thought it would be profitable for you to see the Top Five Testing