How to Do Successful Radio Promotions
Creating a successful radio promotion can be tricky. Whether you’re advertising some new shows, special guest presenters, or third-party content, here are a few things to bear in mind first
Lessons From the Next Generation
It’s a moment that happens to everyone at some point in their lifetime. Some fear it. Others look forward with anticipation. Perhaps some, like me, are just suddenly hit with
The One Thing That Can Derail Your Christmas Programming
Every year, the pattern is the same. You flip the switch to Christmas music and the reaction is off the charts. Ratings spike. Social media lights up. Sales is thrilled.
FM Is Leaving The Dashboard. No Worries. AI Needs Us.
It’s a Sunday in the future. More specific, the Fall of 2026. We have left our favorite brunch place, First Watch, where I’ve ordered the same entree nearly every time
The Top 5 On-Air Topics
Top Five On-Air Topics of Interest to CCM Listeners Rank On-Air Topic % Very Interested 1 A word from Scripture and how it might apply to your life today 81% 2 Information on a local Christian concert 53% 3 Bible studies
The Marketing Tool That Nearly Every Radio Program Director Ignores
Do I have your attention? Does today’s blog headline make you wonder what part of the radio marketing strategy you may be missing? So, let’s dispense with the FOMO and get
I Can Tell How Healthy Your Brand Is With One Question
Remember when you went to the fair as a kid and there was a booth called “Fool the Guesser?” This eccentric gentleman was tasked with guessing your age (within two
Spread the True Spirit of Christmas Through Music
Each Christmas season, KVNE invites listeners to experience the joy and peace of the holidays with a special blend of uplifting music and powerful messages of hope. We blanket our
The Top 5 Reasons CCM Listeners Listen by Gender and Age
The 2025 Finney Media Why Listen?® Survey gathered data from more than 11,000 Christian radio respondents from three different formats: Music stations, Music and Teaching stations, and Teaching stations and
Honoring Mike McVay: Lessons, Leadership, and What’s Ahead
Radio has faced seismic shifts with the rise of streaming, podcasts, and AI, yet for industry leader Mike McVay, recently named the 2025 NAB National Radio Award recipient, its heartbeat






















































