Testimonial Power
Testimonials and endorsements in radio spots significantly boost listener engagement by creating trust, emotional connection, and social proof. Here’s how they work effectively: Building Trust Through Authenticity Real voices:
Edison Report Shows Gains for AM/FM Radio & 4 More Key Insights
Edison Research’s full year 2024 Share of Ear report is here, and it’s packed with compelling insights about how Americans consume Audio. From growth for ad-supported AM/FM radio to the
The Top 5 Male CCM Artists
Every year, Finney Media Research tests library songs from CCM artists with listeners across the United States. Listeners decide this ranking from research we’ve gathered across North America. We thought it
The Superpower You Thought Was Kryptonite
It's time we told the truth about creativity and mental health challenges because they go together like peas in a pod! And I hope that gives you comfort. Christian radio
3 Habits for Christian Radio Shows to Start & Stop
At the time of this article, I coach 26 radio shows at 11 radio stations. Since March 2021, I’ve held over 1400 coaching sessions where I’ve discovered universal truths that
Law and Gospel in Christian Radio: Why We Need Both
So, imagine this: You’re on a long road trip, and someone hands you a GPS that only tells you where you should be but never tells you where you are.
The Digital Dash In 2025: Now You See It
The state of in-dash automotive technology has been all over the road since Ford unveiled its SYNC platform way back in 2007. Since that innovation, we’ve talked about other in-car
What Christian Radio Can Learn from Chick-fil-A: Reinventing Your Life, Your Station, and Your Impact
“The world is changing faster than the speed of light. You're either a chameleon or a dinosaur.” I’ve lived by those words my entire career. Whether it was launching Wheel of
The Top 5 Female CCM Artists
Every year, Finney Media Research tests library songs from CCM artists with listeners across the United States. We thought it would be fun for you to see the Top 5 Female
4 Questions with Programmers
Radio is constantly evolving, and programmers are adapting to stay connected with their audience. From the songs that resonate most to the role of data in decision-making, shifts in listener