The Real Truth About A.I., Expectations & Local Radio Now
What happens if radio lowers the expectation bar again with listeners? Nothing good. Over the last thirty years, major broadcast companies have purposefully cut corners and reduced workforce to reach magic
Sticker Shock
When was the last time you saw a bumper sticker on a car? Let me amend that. When was the last time you saw a radio station bumper sticker on
Before the School Bell Rings
CMB’s education partner, Liberty University, has provided some resources to share with your listeners for back to school. If you are interested in audio and social resources, including back to
Top 5 Reasons CCM Listeners Leave
The 2023 Finney Media Why Listen?® Survey is complete. Almost 15,000 respondents from three different formats Music stations, Music and Teaching stations, and all-Teaching stations and programs provided fascinating information
Summer Programming/Digital Tune-up: Basics
The most important click on your website (and app): LISTEN LIVE. You’d be shocked at how hard that is to find on many radio sites. Same goes for your app. Check
Embrace Trust for a Winning Culture
Leadership and service are buzzwords we hear often, but for new Flames Football Head Coach Jamey Chadwell, they're guideposts for the way he approaches his life and career. Raised by
It’s Time For A Radio Reboot
When your computer, phone, WiFi, TV, cable, or smart speaker is disrupted and not working properly, you reboot. We all need a reboot as the COVID-19 pandemic has officially become
The Top 5 Reasons CCM Listeners Listen – Gender & Age Breakdown
The 2023 Finney Media Why Listen?® Survey is out! Almost 15,000 respondents from three different formats, including Music stations, Music and Teaching stations and Teaching stations and programs. The findings
Gen Z and In-Car Radio Listening
If we had a nickel for every time we get asked about Gen Z media habits, we could fund a new study on Gen Z media habits (actually, we are
Help Your Listeners and Their Students Navigate Life Change
From a backup singer for Liberty University alumnus Toby McKeehan (’88) — better known as TobyMac — to assistant professor of commercial vocal studies at Liberty’s School of Music, Nirva Ready






















































