Authenticity
Drawing from my experience as a radio Program Director, I've consistently witnessed a timeless truth: when on-air talent opens up their lives to their listeners, something truly magical unfolds. The
The Top 5 Marital Statuses Among CCM Listeners
We surveyed nationwide again this year for a snapshot of CCM and related formats. The 2023 Finney Media Why Listen?® Survey has almost 15,000 respondents, over a million data points,
CMB Industry Shout-out – Rachel Leigh
“Shout out to Rachel Leigh of Pulse 101.7/Des Moines for staying true to the mission established when the station first signed on 30 years ago! Rachel is passionate about reaching
No One Listens to the Radio Anymore
“No one listens to the radio anymore. Radio is dead.” When someone says that to me, I beat them unconscious with a Portable People Meter. “Wait a minute. When you say, ‘beat
How to Stand Firm in an Unstable World
A few months ago, I got an email from a mother whose daughter was planning to attend Liberty University the following year. In the email, she shared how the gravity
CMB Industry Shout-out – Rob Lewis
“Shout out to Rob Lewis from STAR 93.3 in Cincinnati. So many times we focus on the people on the air. Rob has been on the air and did a
Time To Redefine Radio Demos?
Dan Mason is currently a partner at Seventy Six Capital but radio remains in his DNA. The former head of CBS Radio says Nielsen should rethink how it carves up
Cynicism: It Can Take a Leader Out
It seems to be a universal truth: Leaders grow more cynical over time, rather than more optimistic. Whether it’s within the family, professionally at work, or spiritually in your ministry
CMB Industry Shout-out – Amanda Castetter
“Shout-out to Amanda Castetter, the Merchandising Director at 99.1 JOY FM and BOOST Radio. She is so knowledgeable on all things store related for the stations and was willing to
The True Job Of Music Selection Today
Music is emotional. It makes you feel. If you are playing music on radio, you are using that music to create, entertain and maybe even move your audience. But we are