Being Accurate > Being First
You ARE a journalist if you talk on the radio or post on a website and on social media. And the number one rule for journalism is to confirm any
3 Proven Ways to Grow Your Radio Station
Just like the warmth of the sun during longer Spring days causes perennials to start pushing their way to the surface, your radio station can also enter a season of
Local Radio’s Secret Weapon Is Top Zip Codes
Your radio station should compare top listening zips with top giving zips and develop a cohesive plan for every department and employee. Consider doing this type of analysis at least
The Two Paths of CCM Radio Listeners
As the new year begins, you might want to consider this for your radio show. There are two simultaneous paths that Contemporary Christian radio station listeners are on, and you
5 Step Christmas Music Communication Rollout
It’s that time of year where radio programmers prepare to add Christmas music. Some stations flip to all-Christmas on November 1st, others wait until Thanksgiving weekend, and some simply sprinkle
Every Radio Station Should Answer This Question
Every radio personality should answer this question. What are you trying to accomplish when you turn on the microphone and begin talking? Here are some obvious answers: Authenticity. Connection. Storytelling. Now, imagine that 100% of
3 Ways To Improve Your Voice Tracking
Radio listeners think that radio DJs are consuming the radio station along with them. So, whether you’re live or pre-recorded you must capture the emotion of the moment. That means