Preparing for the 2027 Listener
Recently, I joined a Christian Music Broadcasters webinar (here’s the link to watch) to talk about the near future and how to prepare for it. Here are the questions that I
Streaming is Growing. Does Radio Still Matter?
It’s easy to put a song on streaming. Anyone can do it. Feels like streaming is more like a participation trophy sometimes. It’s harder to get a song on the
2 Big Ideas for Christian Radio Shows
There’s a lot that goes into preparing and doing a radio show. And when you think of a radio listener as someone who’s wanting two specific things from you, you
The Next Bold Move for Contemporary Christian Radio and Why
In case you haven’t noticed, contemporary Christian radio is at the precipice of a generational shift… again. To truly understand this, let’s revisit the early 2000s. Twenty-five years ago, Christian radio
Who Radio Listeners Care About Most
Perhaps you’ve never thought about this. Radio listeners don’t become raving fans because they understand you. They become raving fans because… well… keep reading. The goal of your radio show should
Content Is Not King
Content is not king. It’s just the vehicle to deepen relationships. Building fans is king. In 2021, I made a listener growth pyramid for radio stations and radio shows. Connections lead to
How to Remove a Radio Listener’s Defensive Wall
Listeners come to your radio show with defensive walls up. I like to imagine them as brick walls. Each brick represents health concerns, relationship struggles, busy schedules, and other hurts
Help for Radio Shows To Not Talk at the Same Time
Imagine starting your car, the radio comes on in the middle of a conversation, and you hear everyone talking at the same time. Let’s dive into this week’s Beyond The
Adjust Your AI Relationship For Your Radio Show
You can use A.I. to help you create a radio break, but it won’t be perfect. Let’s dive into this week’s Beyond The 615 Column, article # 194: Adjust Your
Your Stories > Other People’s Stories
Some radio shows mostly tell other people’s stories from online show prep services. My fear is that listeners could say, “(Name of DJ) tells great stories, but I really don’t





































































