CMB Update – January 2026
From upcoming initiatives to ways you can engage more deeply this season, this quick January update sets the direction for what’s ahead — and how you can be part of
Content Is Not King
Content is not king. It’s just the vehicle to deepen relationships. Building fans is king. Let’s dive into this week’s Beyond The 615 Column, article # 202: Content Isn’t King. In
AI and Christian Music
So how are you feeling about your new opportunity to play Christian AI music from AI "Artists" on your station? I use quotation marks because AI models aren’t people. And





















































