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Reid Holsen Retires After Two Decades of Impact with Northwestern Media

Sioux Falls, SD – January 30, 2025 – After more than 20 years of service at Northwestern Media, Reid Holsen is retiring from his role as Creative Services Director and Assistant Program Director at Life 96.5 in Sioux Falls. Reid’s career has been marked by a heart for Jesus, passion for radio and a commitment to excellence.

Reid first joined Northwestern in 2004, serving as a Network Programming Consultant and Voice Talent before being promoted to Assistant Vice President for Media (2005-2008). He continued in a consulting role while working for the City of Sioux Falls, returning to Life 96.5 full time in 2021.

“I have loved every minute of being in radio since I started as a junior in high school.” said Reid. “I am so grateful to have had the privilege to be a part of Northwestern Media for the past 20 years. I am living proof of the power of Christian radio – it changed my life as a listener before I joined Northwestern. What a blessing it has been to be a part of this ministry.”

Life 96.5 station manager Jeff Rupp added, “Reid’s legacy at Life 96.5 and Northwestern Media is a strong commitment to excellence in programming and promotions to connect with people and share the love of Jesus. The staff and listeners will miss his loving encouragement each day.”

Life 96.5 is a part of the Northwestern Media network of University of Northwestern – St. Paul.