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Journey Listeners Support Online Baby Shower

The Journey (Lynchburg, VA) wrapped up it’s annual World’s Largest Baby Shower with tremendous support from listeners. Through a registry link at listeners were able to shop online for diapers, baby clothes, blankets, and other items a new or expecting mother needs. Listeners could select the items to be delivered to participating pregnancy centers. More than 740 items were donated. Journey Promotions Director Becky Mahle said, “We love babies here at The Journey, and it is always an exciting time for us to kick off The World’s Largest Baby Shower! Who doesn’t love shopping for baby stuff? Our listeners did not disappoint and gave big time!”

Susan Campbell Executive Director of the Blue Ridge Pregnancy Center was thrilled with the campaign. “We were blown away by this year’s event. Over and over people told me they heard the promotion on The Journey and the station’s coverage helped make it a huge success.”