The Top 5 Male CCM Artists
Every year, Finney Media Research tests library songs from CCM artists with listeners across the United States. The listeners decide this ranking. We thought it would be fun for you to
Beyond Content: The Call To Build Community
We are drowning in a sea of content. Each day, 3.7 million videos are published to YouTube, 37 million videos are published to TikTok, and 1.3 billion photos are published
5 Strategies for Podcast Expansion in a Zero-Sum Audio World
Over the holiday week, Edison Research published a stat that as my friend Pierre Bouvard (Cumulus Media) might say, is a head snapper. Despite the surge in streaming services like
Community
A few months ago I was reading an article by TINT on the “State of Community Powered Marketing report - 2024 edition.” They conducted a survey of consumers and marketers
5 Ways To Embrace The Reality Of Our Future At Radio
When I began programming radio stations I was 23. I actually started working in our industry when I was 15. Like many, I’ve been at this for a moment. It was
The Top 5 Female CCM Artists
Every year, Finney Media Research tests library songs from CCM artists with listeners across the United States. Listeners decide this ranking from research we’ve gathered across North America. We thought it
To Becky, or NOT to Becky
THAT is the question. When you see the name Becky, it goes without saying that we’re referring to the idea of identifying our target listeners using demographic markers such as age
Team Shows and Storytelling
I was watching a segment from the Today Show, the 4th hour with Hoda and Jenna. And while I don't relish pointing out a flaw in anyone, this was such
Healthy Versus Unhealthy Relationships
For additional audio and visual resources to encourage your listeners, please visit Liberty.edu/CMB and scroll to the “Radio Resources'' section. To speak with the Dr. Elias Moitinhos about this topic, please
Local Radio’s Secret Weapon Is Top Zip Codes
Your radio station should compare top listening zips with top giving zips and develop a cohesive plan for every department and employee. Consider doing this type of analysis at least






















































