The Top 5 Testing Songs
Every year, Finney Media Research tests library songs from CCM artists with listeners across the United States. We thought it would be profitable for you to see the Top Five Testing
5 New Group Brainstorming Rules
Group brainstorming has long been a staple for radio shows, podcasts, sales teams, and marketing teams to generate innovative ideas. Major corporations the world over use it to create new
Shortcut Ridge
Everyone is looking for the shortcut. I know, you can say, “Well, I’m not,” but the truth is that it is in our human nature to do so. Face it. We live
3 Endearing Traits of Radio DJs
Listener attention spans are shorter than ever while more competition is vying for their ears and eyes. Radio on-air personalities must cut through the noise and become a habit in
Radio Wins Where MoviePass Failed: The Power of Heavy Users
Over the weekend I watched the Max documentary MoviePass, MovieCrash. It’s a fascinating look at a company that captured America’s attention back in 2017 with its unprecedented $10-per-month unlimited movie
How to Jumpstart Your Creativity
This is as good a time as any to take your creativity to the next level. So, to help get you out of the doldrums, here are 10 important steps
The Top 5 CCM Artists
Every year, Finney Media Research tests library songs from CCM artists with listeners across the United States. Listeners decide this ranking from research we’ve gathered across North America. In March, we
The Danger of Too Many Open Breaks
Recently, I wrote about a One Hour Radio Show concept to improve the listener experience. Several readers and even a couple of clients were surprised by my enthusiasm for reducing
Consumers Can See You
They can see you, can’t they? I get itchy on this subject because it reminds me of a time when a senior VP at a major corporate broadcaster called me and
Living for Christ Through the Eyes of a College Graduate
The graduation season is such a pivotal time in the lives of our listeners. Whether it's their children or those they know, listeners care about the future of these young






















































