Who Radio Listeners Care About Most

Perhaps you’ve never thought about this. Radio listeners don’t become raving fans because they understand you. They become raving fans because… well… keep reading. 


The goal of your radio show should be to deepen relationships with listeners over time.

1. It starts with the right show prep and topics.
2. It continues with amazing storytelling.

3. It ends with you not wasting their time.



HERE’S THE PROCESS

Continuously connect with new listeners. Have interesting conversations with casual listeners so that they become regular listeners. Deepen the relationship with regular listeners so that your radio show becomes a habit in their life.

HERE’S THE TAKEAWAY

Focus on the person your radio listener cares about most… it’s not you; it’s them. Radio listeners don’t become raving fans because they understand you. They become raving fans because you understand them.
 That’s an adapted quote from the 1993 book, “Raving Fans” by Ken Blanchard and Sheldon Bowles. Here’s a free archived copy.

In 2021, Todd Stach launched Beyond 615, a coaching and consulting service, where he strives to help others build confidence and discover their full potential. He has led over 1,700 coaching sessions with radio shows. At the time of this article, he serves 34 shows at 13 radio stations. Todd has also written 200+ free articles to encourage on-air personalities and program directors. He and his family live in the (615) area code, aka the heart of the CCM industry.