5 Things I’ve Learned In Mentoring
For more than ten years, I had the privilege of leading the Worldwide Mentoring Program for KSBJ in Houston. During that time, I mentored Christian radio stations on six of
One Message, Many Communities: The Global Impact of Christian Radio
Across continents and cultures, Christian radio continues its mission of connection, empowerment, and faith. Take a glimpse at some of the ways these stations from across the globe are meeting
Why Radio Dominates Digital for Reach and Returns
Rumors are swirling that digital ads are eclipsing everything else, causing sponsors to pull back from radio. Let's set the record straight: the numbers prove broadcast radio isn't just surviving—it's
CMB Update – January 2026
From upcoming initiatives to ways you can engage more deeply this season, this quick January update sets the direction for what’s ahead — and how you can be part of
Content Is Not King
Content is not king. It’s just the vehicle to deepen relationships. Building fans is king. In 2021, I made a listener growth pyramid for radio stations and radio shows. Connections lead to
AI and Christian Music
So how are you feeling about your new opportunity to play Christian AI music from AI "Artists" on your station? I use quotation marks because AI models aren’t people. And
CMB Industry Shout-out – Robin Robinson
"Robin Robinson, Station Manager, of Hope FM, Palatka, Florida…you are such an inspiration in the way you LOVE the people in your community! You don’t see a market, you see…and
Honoring the Voices Behind the Mic: National DJ Day
Next week is National DJ Day! January 20 is a chance to pause and celebrate the voices who faithfully serve listeners day in and day out. Their work matters, and
Here’s to You, DJ-Person, for National Disc-Jockey Day: Some Honest Encouragement
First, please know I’m for-real writing this. No “artificial intelligence” was used to create this article. And perhaps no other kinds of intelligence, either, but the point is: It’s really me. I
CMB Welcomes New Interns
Say hello to the newest faces on the CMB team: we’re excited to welcome Naomi Kinne and Brock Hankins as our interns! Naomi joins us as our Digital & Social Media





















































