5 Step Christmas Music Communication Rollout
It’s that time of year where radio programmers prepare to add Christmas music. Some stations flip to all-Christmas on November 1st, others wait until Thanksgiving weekend, and some simply sprinkle
Putting on the Mind of Christ
As Christians, we often hear about the significance of “putting on the mind of Christ.” Romans 8:6 teaches us that “… letting your sinful nature control your mind leads to
CMB Industry Shout-out – Lauren Lee
“Shout-out to Lauren Lee at Air1! Her genuine heart is constantly on display on the air, and off, and the listeners know it. How she loves people and loves Jesus
CMB Pioneers: Bob Thornton
Welcome to another story about one of the pioneers of Contemporary Christian Music Radio. You can read previous stories here. Some of these pioneers started radio stations with just a
How to Do Successful Radio Promotions
Creating a successful radio promotion can be tricky. Whether you’re advertising some new shows, special guest presenters, or third-party content, here are a few things to bear in mind first
CMB Industry Shout-out – Mike Couchman
“Shout out to Mike Couchman! I promise I’m not name-dropping; I know everybody likes to give him a shout out. But for real, Mike gave me my first post-college radio
Those That Fail To Plan Have A Hard Time Winning
One of the most unfortunate things that has developed out of the last 30 years in the radio business is that strategic planning and strategy has largely fallen out of
The Shifts in Generational Giving
Back in 2016, Dunham+Company set out to understand the differences between the various generations of donors, with a specific desire to understand the emerging generation of millennial donors. In 2022, with
CMB Industry Shout-out – Meridith Foster
“Shout out to Meridith Foster. She has been creating great content on the air and on her podcast, The Unfolding, for years and years. Thank you for being a female
Every Radio Station Should Answer This Question
Every radio personality should answer this question. What are you trying to accomplish when you turn on the microphone and begin talking? Here are some obvious answers: Authenticity. Connection. Storytelling. Now, imagine that 100% of






















































