The Importance Behind Our Message In Christian Radio
People are hurting, struggling, and dealing with hardships every day. Some are ready to give up, while others may turn to different resources to escape their life situations. This is
In Historic First, Radio Beats Television Among 18–49-Year-Olds
“We are seeing media history being made right before our very eyes,” says Cumulus Media Chief Insights Officer Pierre Bouvard. He has dug into the latest Nielsen Total Audience Report
Time Spent With Radio vs Streaming Audio
You might have read the headline and thought, nope — no way do listeners spend more time with radio than streaming. In part two of our four-part series on the
CMB Industry Shout-out – The Joy FM
“Shout out to The Joy FM (Sarasota, FL) for being a constant leader in creativity. When others ask why, you seem to be asking “why not?” Your fundraising videos alone
Are You Asking Too Much Too Often?
That depends of course on what you’re asking for. If you’re asking for money to support your ministry and you’re asking on a frequent basis … then the answer is absolutely
CMB Industry Shout-out – Dave Gordon
“Shout out to Dave Gordon, GM of Life 88.5 in KC for being an outstanding mentor. Dave was a CMB mentor to Jeremy Louis (JOY FM PD). It was great
How ChatGPT and Artificial Intelligence May Impact Media
If you haven’t yet heard about ChatGPT, let me be the first to let you in on the little tool creating all the buzz. Or…is this ChatGPT that’s telling you
Why Are My Donors Leaving?
When it comes to your organization or ministry, where does the donor journey usually end? All too often, it ends somewhere in the relationship as a result of poor communication on
CMB Industry Shout-out – Troy Kriechbaum
“Shout out to Troy Kriechbaum at KVNE in Tyler, Texas for leading a major market operation in a small market. Troy’s commitment to excellence and service to the people of
The Top 5 Male CCM Artists – Finney’s Fast 5
NATIONWIDE RESEARCH AT A GLANCE Every year, Finney Media Research tests library songs from CCM artists with listeners across the USA. Listeners decide this ranking, from the research we’ve gathered across






































































