What Are the Goals of Your Radio Station’s Website?
Your radio station has a website — but why? What is the website for? How does it fit into your radio station's overall strategy? What do you want listeners to
CMB Pioneers: Wayne Pederson
Welcome to another story about one of the pioneers of Contemporary Christian Music Radio. Some of these pioneers started radio stations with just a few dollars to their name. Many
CMB Industry Shout-out – Dave St. John & Matt Deane
“Encouragement Media Group would like to give a shout out to Dave St. John and Matt Deane with KTIS for coming to East Texas to share ideas and to sharpen
The Importance Behind Our Message In Christian Radio
People are hurting, struggling, and dealing with hardships every day. Some are ready to give up, while others may turn to different resources to escape their life situations. This is
In Historic First, Radio Beats Television Among 18–49-Year-Olds
“We are seeing media history being made right before our very eyes,” says Cumulus Media Chief Insights Officer Pierre Bouvard. He has dug into the latest Nielsen Total Audience Report
Time Spent With Radio vs Streaming Audio
You might have read the headline and thought, nope — no way do listeners spend more time with radio than streaming. In part two of our four-part series on the
CMB Industry Shout-out – The Joy FM
“Shout out to The Joy FM (Sarasota, FL) for being a constant leader in creativity. When others ask why, you seem to be asking “why not?” Your fundraising videos alone
Are You Asking Too Much Too Often?
That depends of course on what you’re asking for. If you’re asking for money to support your ministry and you’re asking on a frequent basis … then the answer is absolutely
CMB Industry Shout-out – Dave Gordon
“Shout out to Dave Gordon, GM of Life 88.5 in KC for being an outstanding mentor. Dave was a CMB mentor to Jeremy Louis (JOY FM PD). It was great
How ChatGPT and Artificial Intelligence May Impact Media
If you haven’t yet heard about ChatGPT, let me be the first to let you in on the little tool creating all the buzz. Or…is this ChatGPT that’s telling you