To Becky, or NOT to Becky
THAT is the question. When you see the name Becky, it goes without saying that we’re referring to the idea of identifying our target listeners using demographic markers such as age
WPER Sells Out Night of Love & Laughter
FREDERICKSBURG, VA – Positive Alternative Radio’s WPER hosted a sold-out comedy event, Night of Love & Laughter, on Saturday, February 24th, at River of Life Church in Spotsylvania, VA. About 460
Journey Listeners Donate Over 850 Items to Pregnancy Centers
The Journey (Lynchburg, VA) listeners donated nearly 900 items to pregnancy centers during the station’s World’s Largest Baby Shower. Listeners were invited to visit an online registry hosted on the
Audio Consumption is Changing
The digital audio landscape continues to evolve rapidly, driven by changing consumer habits and technological advancements. Now in its 30th year, Edison Research's "Infinite Dial 2023" report provides a comprehensive snapshot
CMB Industry Shout-out – Brandi Reichert
"I wanna give a shout out to Brandi Reichert, Director of Strategic Marketing at 99.1 JOY FM. She’s an amazing leader and friend who put her team first. But I’ve
Life 88.5 Responds to Tragic Events in Kansas City
The Life 88.5 (KJNW, Kansas City) team was looking forward to a day of celebration with their community on Wednesday, February 14. The Kansas City Chief’s Super Bowl victory was
PAR’s 88.3 WCQR Collects Thousands of PJ’s for Kids
Johnson City, TN – Thousands of children in need will be sleeping in new, clean, warm pajamas thanks to the Pajama Project from Positive Alternative Radio’s 88.3 WCQR. The station
89.5 KVNE Valentines
89.5 KVNE collected 18,775 Valentine Cards which brought big smiles to 3,715 people’s faces as the whole staff along with volunteers spent the day delivering them to hospitals and nursing
Team Shows and Storytelling
I was watching a segment from the Today Show, the 4th hour with Hoda and Jenna. And while I don't relish pointing out a flaw in anyone, this was such