2030 Starts Now
We are closer to 2030 than 2020. We asked 6 programmers “What is one thing you are doing now to prepare your station for the next 5 years of ministry and media?” Here are their answers…
Megan Fathauer – PD, Shine.FM (WONU)
We’ve worked hard since this past summer, and finally, in February, we launched our video podcast studio. My boss could tell you the research on the importance of younger generations having video, along with podcasts, and we’re excited to finally be making that happen and giving our listeners more connection from our ministry!
Scott Herrold – Chief of Content, Hope Media Group
I’m closely watching how the in‑car digital dashboard is evolving. Automakers are prioritizing software over radio hardware, and that shift will stretch our radio mindset. I’m focused on how the digital extensions of our radio brands can show up more powerfully in that environment and create a stronger presence for listeners on the road.
Ben Holson – PD, KTIS
One thing we’re doing right now is investing in people and systems that can adapt. Platforms will change, technology will evolve, and media habits will shift—but trusted voices, strong relationships, and flexible infrastructure will carry us forward. We’re focusing on building a team and a culture that can learn quickly, experiment wisely, and stay rooted in our mission no matter how the landscape changes.
Josh Hooper – Chief Content Officer & PD, The River (WCVO)
We are currently building a comprehensive Digital Roadmap for our future. Our Digital Team and the growth of The River’s digital content are paramount to the future success of the ministry, so we’re setting the foundation now for growth, increased influence, and investment into the digital space.
Ty McFarland – Sr. Director of Content, CRISTA Media
Growing podcasting. Integrating beneficial AI. Sharing faith more boldly. Forcing myself to keep an open mind.
Matt Stockman – Brand Director, Pillar Media
We are prioritizing two things. First, launching Smart TV apps, because radio listening via connected TVs is growing rapidly and will only accelerate over the next five years. Second, we are doubling down on measuring and monetizing streaming and DTS AutoStage. Mark my words: traditional radio measurement is nearing its end, and in five years, the way stations prove audience and value will look very different from what Nielsen does today.





















































