Radio Shows Need More Pauses

If you have a radio show, I’m sure that you’re aware of word economy, timing, and being succinct. Let’s dive into this week’s Beyond The 615 Column, article # 178. 

But you can’t rush, not breathe, or even slam two sentences together that should be apart. I recommend pausing for three specific reasons in a radio break.


1. Pause after you ask the listener to think about, picture this, or imagine something. Give them the time to do what you asked them to do…use their right-brain imagination.


   
2. Pause after delivering the bring-in/hook line. Give the listener a chance to connect with what you just said.


   
3. Pause after the exit line before you tease or introduce the next song. This gives the emotion of the story a chance to land.

HERE’S THE TAKEAWAY

Simply put. After the bring-in line, PAUSE. When the story ends, PAUSE. This helps the listener digest the bring-in line and then feel the emotion of the story culminating.

In 2021, Todd Stach launched Beyond 615, a coaching and consulting service, where he strives to help others build confidence and discover their full potential. He has led over 1,300 coaching sessions with radio shows. At the time of this article, he serves 27 shows at 11 radio stations. Todd has also written 175+ free articles to encourage on-air personalities and program directors. He and his family live in the (615) area code, aka the heart of the CCM industry.