How to Remove a Radio Listener’s Defensive Wall

Listeners come to your radio show with defensive walls up. I like to imagine them as brick walls. Each brick represents health concerns, relationship struggles, busy schedules, and other hurts and worries that people carry with them throughout the day. Let’s dive into this week’s Beyond The 615 Column, article # 198: How To Remove A Radio Listener’s Defensive Wall.



Your attempts at encouragement might bounce off this defensive wall and come right back at you.
You must help each listener remove one brick at a time. That happens when you’re self-evaluating and self-deprecating. Stories from your real life are where connections happen and listeners start to trust you.

That’s how relationships are deepened – that’s how fans are cultivated… one brick removal at a time through your own authenticity and real-life relatable (fun) stories.

 Over time, as a well-rounded radio show, a listener’s defensive wall can start to come down so that encouragement can penetrate to their heart and soul.

HERE’S THE TAKEAWAY

Be intentional to plot your radio show with different emotions at different times and days. Make a grid. Be purposeful. Unless you have a reoccurring benchmark, the emotion of your show should feel different at the same time tomorrow.