3 Habits for Christian Radio Shows to Start & Stop

At the time of this article, I coach 26 radio shows at 11 radio stations. Since March 2021, I’ve held over 1400 coaching sessions where I’ve discovered universal truths that can be tailored to individual shows.



3 HABITS FOR RADIO SHOWS TO START

1. Consider the lowest common denominator listener in every break – new listeners and those don’t know Jesus.
2. Endear yourself by being self-examining, self-evaluating and self-deprecating – this is vital to building deeper relationships over time.
3. Increase the percentage of your real-life prep versus show prep services – relationships are built through common life experiences and shared opinions.

BONUS: A good example is worth twice as much as good advice – show the listener, don’t tell them.

3 HABITS FOR RADIO SHOWS TO STOP

1. Stop Asking questions… that listeners can answer no to and then disengage.
2. Stop using we/us/our – radio is a one-on-one, very personal medium. Your on-air breaks should feel like you and a listener in a coffee shop sipping on your favorite lattes.
3. Stop assuming anyone is anything – married, kids at home, a longtime Christian, or even attends church.

BONUS: Stop admonishing listeners – when you feel like admonishing, do it to yourself or a third person… not the listener. Listeners will decide if it applies to them without you “accusing” them of being less than. It lands much better. 

HERE’S THE TAKEAWAY

Having a great radio show is all about learning and unlearning. I suggest taking these eight ideas and implementing one at a time over time.