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Vidare Creative Signs WCIF

WCIF in Melbourne, FL has entered into a management agreement with Vidare Creative effective May 1, 2023.

Long-time General Manager Martha Root will be retiring, and Vidare will lead the search for a new GM to carry the torch forward. “I’m so grateful! I treasure my time at WCIF and value my many listening friends,” says Root. “I never know when I’m going to meet someone and hear them say how important Hope 106.3 is to them. It’s great to be able to encourage through God’s Word in the music and programs. I’m excited about what lies ahead for WCIF and pray God’s blessings upon my friends at Vidare.”

In addition to leading the GM search, Vidare will also act as interim GM, evaluating and offering strategy on programming, studio upgrades, and fundraising.

“Vidare is honored to serve as the bridge that connects the 40+ year legacy of WCIF to its next leader that will set the course for the next 40 years of ministry for the space coast and beyond,” said Vidare’s Chief Business Officer Paul Goldsmith.