
The Top 5 Reasons CCM Listeners Listen
The 2025 Finney Media Why Listen?® Survey is out! More than 11,000 respondents from three different formats, including Music stations, Music and Teaching stations, and Teaching stations and programs. The findings are fascinating!
We presented listeners with 16 different reasons they might listen to their Christian radio station. Here are the Top Five Main Reasons for Music Station respondents. The numbers are the percentage of respondents who indicated that’s a Main Reason they listen.
- You like the worshipful Christian music 93%
- It helps you worship God throughout the day 91%
- You want to be encouraged. 82%
- It helps you grow spiritually. 77%
- It’s safe for you and your family to listen to. 68%
The no. 1 and no. 2 reasons are roughly equal, and are a powerful reason for us to consider the spiritual temperature of our stations. It appears that our biggest fans – the folks who took the time to complete the survey – continue to want an overtly worshipful focus on your station.
Laser beam your vision onto the first four reasons. Those are the ones over 75 percent indicating it’s a main reason they listen. You could boil those four reasons down to two words – Spiritual Encouragement.
It leads us to our Action Points for CCM Stations:
- Talk just long enough. Don’t fill.
- Help her feel encouraged.
- Then play a song she loves.
Coming next month: From the 2025 Why Listen? Survey – We take a look at the lowest Main Reasons…things we do that aren’t the reasons she listens.