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The Bottom 5 Reasons CCM Listeners Listen

The 2025 Finney Media Why Listen?® Survey gathered responses from more than 11,000 Christian radio respondents from three different formats: Music stations, Music and Teaching stations and Teaching stations and programs. The findings are fascinating! 

We presented listeners 16 different reasons they might listen to their Christian radio station. Last month, we looked at the Top Five Main Reasons CCM Listeners Listen (link). Here are the Bottom Five Main Reasons for Music Station respondents; reasons no. 12 through no. 16. The numbers are the percentage of respondents who indicated that’s a Main Reason they listen.

12. Practical advice on family relationships, personal finances and topics that help you improve your life 24%

13. You like to hear interviews with key Christian leaders and authors 20%

14. You want to be informed about possible threats to your Christian faith 17%

15. You want to hear sermons 11%

16. You want to hear regular news updates 10%

 

Starting at the bottom . . . 

Reason no. 16 News, no. 15 Sermons, no. 14 Threats to your faith: Do they want them? Likely. Just not from your CCM station. They likely leave if you do them . . . and they don’t necessarily come back.

Reason no.13 Interviews: If you do them, don’t do them live. Live interviews are a recipe for a way-too-long talk segment on your station. Better to record and edit. The most successful CCM stations have either cut way back or eliminated them.

Relationship or financial advice: Should take a backseat to spiritual encouragement content. And if you do relationship or financial advice – make it Biblical and concise.

Coming next month: From the 2025 Why Listen? Survey, we take a look at the highest Main Reasons . . . by Age and Gender. How are men and women, younger and older CCM listeners the same . . . or different.