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Contemporary Christian Radio’s Net Promoter Score – WOW!

We completed the 2025 Finney Media Why Listen® Survey recently – a nationwide survey among Christian radio fans – invited by their Christian radio station. Over 11,000 respondents from across the United States responded. We’ll be revealing findings from the survey over the next few months. Let’s start with some great news!

Your listeners LOVE your station!

The Net Promoter Score is a widely used metric for products, services, and brands worldwide. To gauge listener favorability in the Why Listen Survey, we ask: 

How likely are you to recommend the station that sent you this survey to family, friends and colleagues?
10 = Very Likely. 1 = Not At All Likely. Only 9’s and 10’s count toward positives. 1’s through 6’s count as negative. 

 

To better illustrate, check out this graphic:

Here’s the great news! CCM Radio scores higher than the most positive brands in America! Check it out:

  • Amazon +62
  • Netflix +68
  • Airbnb +74
  • Starbucks +77
  • CCM Radio Stations +84

+84 means almost everyone gave us 9’s and 10’s and almost no one gave us 1’s through 6’s.

 

Much to be thankful for! Our stations are wildly positive with our listeners. Praise be to God!