Moneyball & Christian Radio: Why Thinking Differently is the Future of Ministry Impact
If you’ve seen the 2011 movie Moneyball, you know it’s not really about baseball. It’s about challenging the way things have always been done. Billy Beane, the general manager of the
RISK
Momentum 2025’s theme, RISK, wasn’t just a clever idea. It became an invitation…a calling…a challenge…one that called us deeper into obedience, faith, and surrender. We didn’t just talk about risk—we
Maximizing Momentum
The Super Bowl of Christian radio and Christian music is just over a week away…CMB's Momentum 2025. For some, this Momentum is their first-ever, and they’re coming to get “indoctrinated” into
Risks for Your Radio Show
Many people have a daily routine that can bring order, comfort, and predictability. I know I do. Let’s dive into this week’s Beyond The 615 Column, article # 186. The problem
Take the Risk—It’s About People, Not Just Programming
This isn’t about music. It’s about the people behind the mic—and the risk it takes to evolve. For years at CMB events, we’ve talked about the future of Christian radio talent.
Living Fearlessly Embracing Change and Risk with a Kingdom Mindset
In a world marked by constant technological shifts, cultural changes, and rapidly transforming media landscapes—Christian music broadcasters are faced with a pivotal challenge: how to grow and stay relevant without
The Secret to Growth Isn’t Always More—It’s Different
When Christian radio stations think about growing their audience, the first instinct is simply to reach more people. But here’s the truth: growth doesn’t always come from casting a wider
The Marketing Genius of Esther – Drawing Modern Leadership Lessons from an Ancient Story
In leadership, we often focus on confidence as the cornerstone of success. But what if I told you that one of history’s most effective leaders executed a flawless marketing and
Eyes to See
For the past month, I’ve been encouraging my radio listeners to start their day by asking God to give them eyes to see His work. And now—here I am, facing
Law and Gospel in Christian Radio: Why We Need Both
So, imagine this: You’re on a long road trip, and someone hands you a GPS that only tells you where you should be but never tells you where you are.






















































