CMB Industry Shout-out – Greg Murray
"Shout out to Greg Murray (“MurrVox Imaging”) for going above and beyond in creating a ton of last-minute, high-quality audio imaging pieces for Life 88.5 – TWICE – following the
To Becky, or NOT to Becky
THAT is the question. When you see the name Becky, it goes without saying that we’re referring to the idea of identifying our target listeners using demographic markers such as age
Audio Consumption is Changing
The digital audio landscape continues to evolve rapidly, driven by changing consumer habits and technological advancements. Now in its 30th year, Edison Research's "Infinite Dial 2023" report provides a comprehensive snapshot
CMB Industry Shout-out – Brandi Reichert
"I wanna give a shout out to Brandi Reichert, Director of Strategic Marketing at 99.1 JOY FM. She’s an amazing leader and friend who put her team first. But I’ve
Team Shows and Storytelling
I was watching a segment from the Today Show, the 4th hour with Hoda and Jenna. And while I don't relish pointing out a flaw in anyone, this was such
Healthy Versus Unhealthy Relationships
For additional audio and visual resources to encourage your listeners, please visit Liberty.edu/CMB and scroll to the “Radio Resources'' section. To speak with the Dr. Elias Moitinhos about this topic, please
CMB Industry Shout-out – Chris Hauser
"I would love to give a shout out to Chris Hauser. He is one of the kindest, loving and compassionate guys in our industry. Every time I’ve spent time with
Local Radio’s Secret Weapon Is Top Zip Codes
Your radio station should compare top listening zips with top giving zips and develop a cohesive plan for every department and employee. Consider doing this type of analysis at least
The Top 10 Keys To Creating Great Radio Ads
Insights From Two Decades of Direct Response Radio Advertising Making radio work for your company requires strategy, skillful media buying, and engaging creative. What makes a radio ad engaging? The creative process
CMB Industry Shout-out – Chuck Finney
"Shoutout to Chuck Finney