Quality Over Quantity is a Growth Strategy
Recently, Disney CEO Bob Iger told investors, “We tried to tell too many stories and ended up losing $4 billion.” This admission highlights a really huge issue in today’s media
CMB Industry Shout-out – My Salem Friends
"Shout out to many of my friends at Salem music stations who have hearts of gratitude and posted great memories of their time at their respective stations. It’s been incredible
Radio Shows Need More Pauses
If you have a radio show, I’m sure that you’re aware of word economy, timing, and being succinct. Let’s dive into this week’s Beyond The 615 Column, article # 178. But
New Data – Have Bluesky or Threads Dethroned X-Twitter
Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just
CMB Industry Shout-out – Johnny & Stacey Stone
"Shout out to Johnny and Stacey Stone (WGTS 91.9 Washington DC). I was a nervous little fanboy when I first met them at a CMB Momentum Summit, having been a
The Top 5 Songs Released in Each of the Last 10 Years
Finney Media does music research every year on hundreds of songs in multiple markets across North America and every year, the numbers on which songs from the past are the
Minute-on-the-Mountain – New features exclusively for CMB
Happy New Year! Every day, you have the unique opportunity to send the Gospel over the airwaves and deliver the only real message of hope your listeners might ever hear.
CMB Industry Shout-out – Amanda Henry
"Amanda Henry - WCSG Grand Rapids - Amanda is one of the finest talents in all of radio imo, both in GR and across the country for her many tracking
2 Places Where Talent Have Ratings Control
“Dang panel change!” “The format is down!” “The (sports team) is the talk of the town.” We’ve heard all the reasons why ratings don’t favor us, but I’m finding more and more frequently
We have a confession: We have an addiction.
Did that grab your attention? Good hook intro? We’re addicted to hanging out with our listeners. Remember way back to that very first time you considered radio as a career? Who







































































