The One Thing That Can Derail Your Christmas Programming
Every year, the pattern is the same. You flip the switch to Christmas music and the reaction is off the charts. Ratings spike. Social media lights up. Sales is thrilled.
CMB Industry Shout-out – Megan Sweitzer
"Megan Sweitzer, I am in awe of your organization as you stay on top of managing and growing multiple social media platforms. Thanks for including me in on the fun
How to Remove a Radio Listener’s Defensive Wall
Listeners come to your radio show with defensive walls up. I like to imagine them as brick walls. Each brick represents health concerns, relationship struggles, busy schedules, and other hurts
Radio: The Original Social Media and Community Centerpiece
Since Facebook exploded onto the scene, I’ve always maintained that radio was the first social media. We shared comments live on the air, broke news in real time, reviewed movies
CMB Industry Shout-out – Northwestern Sr. Directors
"To the Senior Directors at Northwestern Media, you are such a breath of fresh air to the industry. I’m incredibly grateful for how you are dreaming big and thinking outside
FM Is Leaving The Dashboard. No Worries. AI Needs Us.
It’s a Sunday in the future. More specific, the Fall of 2026. We have left our favorite brunch place, First Watch, where I’ve ordered the same entree nearly every time
The Top 5 On-Air Topics
Top Five On-Air Topics of Interest to CCM Listeners Rank On-Air Topic % Very Interested 1 A word from Scripture and how it might apply to your life today 81% 2 Information on a local Christian concert 53% 3 Bible studies
CMB Industry Shout-out – Sarah Taylor
"Shout out to Sarah Taylor at Spirit 105.3 in Seattle! When you listen to Sarah on-air, your mind can actually picture what she’s talking about. What a rare gift! Her
The Marketing Tool That Nearly Every Radio Program Director Ignores
Do I have your attention? Does today’s blog headline make you wonder what part of the radio marketing strategy you may be missing? So, let’s dispense with the FOMO and get
I Can Tell How Healthy Your Brand Is With One Question
Remember when you went to the fair as a kid and there was a booth called “Fool the Guesser?” This eccentric gentleman was tasked with guessing your age (within two






















































