5 Things I’ve Learned In Mentoring
For more than ten years, I had the privilege of leading the Worldwide Mentoring Program for KSBJ in Houston. During that time, I mentored Christian radio stations on six of
Why Radio Dominates Digital for Reach and Returns
Rumors are swirling that digital ads are eclipsing everything else, causing sponsors to pull back from radio. Let's set the record straight: the numbers prove broadcast radio isn't just surviving—it's
Content Is Not King
Content is not king. It’s just the vehicle to deepen relationships. Building fans is king. In 2021, I made a listener growth pyramid for radio stations and radio shows. Connections lead to
AI and Christian Music
So how are you feeling about your new opportunity to play Christian AI music from AI "Artists" on your station? I use quotation marks because AI models aren’t people. And
Here’s to You, DJ-Person, for National Disc-Jockey Day: Some Honest Encouragement
First, please know I’m for-real writing this. No “artificial intelligence” was used to create this article. And perhaps no other kinds of intelligence, either, but the point is: It’s really me. I
Top 5 Denominations among CCM Listeners
Rank Denomination Percentage of CCM Respondents 1 Non-denominational/Bible/Community church 34% 2 Baptist 25% 3 Lutheran 11% 4 Catholic 10% 5 Pentecostal 7% The 2025 Finney Media Why Listen® Survey includes almost 12,000 Christian radio listeners nationwide—5,470 of them from Contemporary Christian Music (CCM) stations. And I’ll bet the
Beyond the Risk
As we reflect back on 2025, we fondly remember our Momentum 2025 theme, Risk. We talked about stepping out in faith, trying new things, and moving beyond our comfort zones.
When You Choose Stories Over Sleigh Bells
Every year, radio stations across the dial flip the switch to Christmas. And with that switch usually comes the familiar toolkit of seasonal production…bright jingles, festive zips and zaps, the
CMB Industry Shout-out – Rich Hooper
"Shoutout to Rich Hooper, General Manager of 88.3 The Journey/KJRN! Rich has assisted us with our Spring and Fall Fundraisers this year. But, he did more than be on the
How Global’s Stranger Things Pop-Up Station Is Turning Things Upside Down
My radio people will lock into this instantly, but if you’re here for branding, marketing, or turning content into an immersive product experience, you’re in the right place too, because






















































