When You Choose Stories Over Sleigh Bells
Every year, radio stations across the dial flip the switch to Christmas. And with that switch usually comes the familiar toolkit of seasonal production…bright jingles, festive zips and zaps, the
CMB Industry Shout-out – Rich Hooper
"Shoutout to Rich Hooper, General Manager of 88.3 The Journey/KJRN! Rich has assisted us with our Spring and Fall Fundraisers this year. But, he did more than be on the
How Global’s Stranger Things Pop-Up Station Is Turning Things Upside Down
My radio people will lock into this instantly, but if you’re here for branding, marketing, or turning content into an immersive product experience, you’re in the right place too, because
My 2026 Radio Wishlist
From the day I first walked into a radio station for an internship when I was 15, I’ve been hooked on this medium. I’ve viewed evolution from both sides of
CMB Industry Shout-out – Jordan Pride
"Jordan Pride (Afternoons & Creative Services/WCIC) - can we just take a second to appreciate that you’ve only recently stepped into the radio world?! The energy, the heart — it’s
The Backbone of Great Radio: A Fresh Look at Production
When people talk about radio, they usually think of the personalities, the music, or the moment that made them laugh on their morning drive. But behind every great break, every
The Top 5 On-Air Topics
Top Five On-Air Topics of Interest to CCM Listeners Rank On-Air Topic % Very Interested 1 A word from Scripture and how it might apply to your life today 81% 2 Information on a local Christian concert 53% 3 Bible studies
CMB Industry Shout-out – Matt Mundt
"Matt Mundt (Digital Strategist/Matt Mundt Digital Marketing) inspires me with how he bridges faith and technology. He’s not just building campaigns and marketing strategies, he’s building Kingdom impact in a
How to Do Successful Radio Promotions
Creating a successful radio promotion can be tricky. Whether you’re advertising some new shows, special guest presenters, or third-party content, here are a few things to bear in mind first
Shifting from Boss to Coach
Have you ever considered whether your leadership falls into the category of a “boss” approach versus a “coach” approach? It’s an interesting distinction when you begin to play out the






















































