Top 5 Marital Statuses among CCM Listeners
| Rank | Marital Status | Percentage of CCM Respondents |
|---|---|---|
| 1 | Married first time | 48% |
| 2 | Remarried | 19% |
| 3 | Divorced | 14% |
| 4 | Single/Never Married | 9% |
| 5 | Widowed | 9% |
The 2025 Finney Media Why Listen® Survey includes almost 12,000 Christian radio listeners nationwide—5,470 of them from Contemporary Christian Music (CCM) stations.
Check out the numbers on marital status. Less than half married the first time. About a third divorced or re-married. Almost one in ten widowed. And almost one in ten never married.
It helps explain why, when we ask about airing Christian marriage advice on the radio we get mixed results. Almost as if the married folks are saying “I could use some of that!” And the non-married folks – about a third – are saying “Not Interested.” It makes planning for Valentine’s Day interesting. It’s not necessarily a happy day.
Coming in March: From our music research over the past year, the Top 5 Testing Songs released in each of the past ten years. Are you testing them? Are you playing them?
