TroyResearch “Originals” Gather For Reunion
Recently the TroyResearch “Originals” gathered for a reunion, remembering those early days (late 90’s-early 2000’s) when Internet-based companies were exploding. Bill Troy founded RadioResearch.Com, the first ever Internet-based media research company, in 1997. Jonathan Little left radio management in 1998 and joined Bill. Renamed TroyResearch, soon they were doing online music research in the US, Australia, Canada, and Europe. In no time they were doing Internet-based research for MTV and VH-1, early work for Cellular One, tourism (historic trains) and Sony Motion Pictures.
In 2021, Bill retired from the company he founded to pursue other interests. Jonathan bought TroyResearch and the beat goes on honoring the founding commitment to provide quality music and perceptual research for radio programmers and brand awareness studies for radio sales teams.
L to R: “The Originals” – Kelly Uhler, Joe Jordan, Lou Patrick, Jim Young, Eric Paulsen, Bill Troy, and Jonathan Little. (Dave Ogden was the only “Original” unable to make the gathering)