Why Radio Dominates Digital for Reach and Returns
Rumors are swirling that digital ads are eclipsing everything else, causing sponsors to pull back from radio. Let's set the record straight: the numbers prove broadcast radio isn't just surviving—it's
CMB Update – January 2026
From upcoming initiatives to ways you can engage more deeply this season, this quick January update sets the direction for what’s ahead — and how you can be part of
Content Is Not King
Content is not king. It’s just the vehicle to deepen relationships. Building fans is king. In 2021, I made a listener growth pyramid for radio stations and radio shows. Connections lead to
AI and Christian Music
So how are you feeling about your new opportunity to play Christian AI music from AI "Artists" on your station? I use quotation marks because AI models aren’t people. And





















































