Understanding Podcasting’s Liquid Content Era
As mentioned in a recent Thought Letter, podcasting has entered what I’ve been calling the era of liquid content. The phrase isn’t meant as a
The Conference That Predicts the Future Confirms What We Already Know
Every March, Austin, Texas becomes a kind of cultural weather station. Now in its 40th year, South by Southwest (SXSW) has earned its reputation as
Why Radio Dominates Digital for Reach and Returns
Rumors are swirling that digital ads are eclipsing everything else, causing sponsors to pull back from radio. Let's set the record straight: the numbers prove
My 2026 Radio Wishlist
From the day I first walked into a radio station for an internship when I was 15, I’ve been hooked on this medium. I’ve viewed
Radio: The Original Social Media and Community Centerpiece
Since Facebook exploded onto the scene, I’ve always maintained that radio was the first social media. We shared comments live on the air, broke news
The Marketing Tool That Nearly Every Radio Program Director Ignores
Do I have your attention? Does today’s blog headline make you wonder what part of the radio marketing strategy you may be missing? So, let’s dispense
The Critical Role of Communication Paths in Listener Trust
Radio is a career of relocation. When it's time for a job change (by choice or by force), many times it requires moving to a
7 AI Trends Shaping the Future of Christian Radio
Something very interesting happened to me—and to Christian radio—in the recent past. I was working in the secular AI world, providing AI training for industries that





































































