Breaking Through in the “TikTokification” of Social Media
When it comes to social media, the only thing we can count on is that the target will continue to move. With 62.3% of the world
Facebook and X Have Changed the Rules, and Media Brands Must Adapt
Using 2015-2020’s social media strategy in 2024 isn’t going to produce results… Have you scrolled through your Facebook feed lately? If not, take thirty minutes today
Comments on Podcasts Gives Creators and Listeners More Ways To Engage
For podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order
2029 The Future of Radio: How Data is Transforming Music Broadcasting
As we approach the end of the 2020s, the landscape of music broadcasting is undergoing a seismic shift. The rise of music streaming platforms has
5 Strategies for Podcast Expansion in a Zero-Sum Audio World
Over the holiday week, Edison Research published a stat that as my friend Pierre Bouvard (Cumulus Media) might say, is a head snapper. Despite the
Dashboard “Mayhem” and Radio
Do you sometimes get the feeling at work that you're on a merry-go-round, putting out the same fires, dealing with the same issues and problems?
Community
A few months ago I was reading an article by TINT on the “State of Community Powered Marketing report - 2024 edition.” They conducted a
Audio Consumption is Changing
The digital audio landscape continues to evolve rapidly, driven by changing consumer habits and technological advancements. Now in its 30th year, Edison Research's "Infinite Dial 2023"