Why Radio Dominates Digital for Reach and Returns
Rumors are swirling that digital ads are eclipsing everything else, causing sponsors to pull back from radio. Let's set the record straight: the numbers prove
My 2026 Radio Wishlist
From the day I first walked into a radio station for an internship when I was 15, I’ve been hooked on this medium. I’ve viewed
Radio: The Original Social Media and Community Centerpiece
Since Facebook exploded onto the scene, I’ve always maintained that radio was the first social media. We shared comments live on the air, broke news
The Marketing Tool That Nearly Every Radio Program Director Ignores
Do I have your attention? Does today’s blog headline make you wonder what part of the radio marketing strategy you may be missing? So, let’s dispense
The Critical Role of Communication Paths in Listener Trust
Radio is a career of relocation. When it's time for a job change (by choice or by force), many times it requires moving to a
7 AI Trends Shaping the Future of Christian Radio
Something very interesting happened to me—and to Christian radio—in the recent past. I was working in the secular AI world, providing AI training for industries that
I’m In Love With My Car Dashboard
Ask any automaker about their focus and they’ll point to the dashboard. As this century has rolled on, the driver experience has been foremost for
Why Christian Radio Must Understand AI Before Using It
“To the weak I became weak, that I might win the weak; I have become all things to all people, so that I may by





















































