Giving in 2024: Enrich Your Strategies + Connect With Your Donors

I’m thrilled to share with you our most recent research diving into donor confidence and letting you know what to expect in giving trends. This research isn’t just another report; it’s a vital compass for navigating the complexities of donor engagement and philanthropy. It’s packed with insights that can help us all better understand donor behavior and the best ways to engage with them this year.
Here’s a sneak peek:

•  Understanding Generations: We explore generational differences, highlighting Millennials’ cautious yet hopeful approach contrasted against the Boomers’ enduring commitment to giving.
• Economic Realities: This study unpacks how personal finances, broader economic trends, and the pinch of inflation are intricately woven into the fabric of our giving habits.
• A Spark of Optimism: Despite the hurdles, there’s a tangible sense of hope among donors, many of whom are looking to either sustain or ramp up their personal giving in the coming year.

Step forward with confidence and let these findings enrich your strategies and deepen your connections with those who support your mission. Click here for a deeper dive.