What Can You Do To Create A More Positive Impact?
No matter where you work, there will be times when you struggle. Life has ups and downs. This is why we encourage the idea to “always be kinder than you have to be.” But at work it should go further than this. At work, you have the opportunity to be the person in your environment that is always encouraging. Do you know how powerful that can be?
When I programmed radio stations, I would bring staff together for team-building, training, encouragement and sometimes education. I would share, “Most people who have been influenced by you won’t tell you.” I didn’t do that to be negative with them. I was pointing out the nature of the wide variety of personalities we serve in the radio business. It’s the people that won’t tell you that often are positively impacted the most. This means what you are doing is more important than you think.
We are influencers with a powerful platform. We are blessed to work in an industry where we can really make an emotional difference in the lives of many. But I know that this encouragement isn’t just for radio listeners. We can be better than that.
I’ve kind of always felt that we have individual responsibility to do more. This idea of encouragement is powerful. I can prove it. When is the last time you received too much encouragement?
During the pandemic we started doing something purposeful focused on the people in our industry. We started having live sessions focused on individual radio pros across the country. We did it originally on an app called Clubhouse. There was so much disruption going on we thought that it would be nice to have a way to “encourage radio pros at all levels.” Talking with a different radio pro in a different part of North America once a week puts a spotlight on the great people in our business. It’s fun to hear someone’s story about this business. But it’s more than that. Our conversations often share powerful lessons in career-building, the value of self-education, mentoring and the opportunities we all receive regularly to make a difference because of radio.
And it’s encouraging.
Today our visit with radio is no longer a live event. We have moved to make The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify) an on-demand podcast.
Think about this. No matter where you are, today you can generate something that creates a positive impact on your co-workers, listeners or other areas of influence in your life. Isn’t that worth doing?
When you do it, it will cause you to stand out. It will make you a more valuable employee and may lead you to higher things.
We’re here to make a difference, to be a positive influence. Look around and ask yourself: What can you do?
Loyd Ford is president and chief strategic officer at Rainmaker Pathway Consulting Works (RPC). They help local radio with ratings and revenue. Reach him anytime at 864.448.4169 or Ford@RainmakerPathway.com.
